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New HealthPartners Mascot Makes a Point
 Pokey the Syringe joins Petey P. Cup to promote Online Patient Services
June 10, 2008
Bloomington, Minn. – HealthPartners today introduced a second mascot as part of its advertising campaign to promote online patient services available to patients at its clinics.
Pokey the Syringe joins Petey P. Cup as an official mascot of HealthPartners "A New Way to Look at Healthcare" ad campaign. In addition to the two mascots, the ad campaign features unconventional billboard, radio, Internet, viral advertising, and giant street props of common health care items such as tongue depressors, swabs, syringes, pill capsules and specimen cups, placed at locations throughout the Twin Cities.
To learn more about Pokey go to peteyandpokey.com. Pokey also has a Facebook page where listed interests include: "immunizations, injectable pharmaceuticals, hypodermic history and hangin' with Petey P."
HealthPartners has a comprehensive set of online patient services that allow its patients to use a computer to schedule an appointment, view medical records, get same-day test results, refill prescriptions, print immunization records and consult with a doctor. To learn more about online patient services or to sign up, go to HealthPartners.com.
HealthPartners set a goal of enrolling 40 percent of HealthPartners clinic patients for the services by the end of the year.
About HealthPartners
Founded in 1957, the HealthPartners (www.healthpartners.com) family of healthcare companies serve more than one million medical and dental health plan members nationwide. It is the largest consumer-governed, nonprofit health care organization in the nation, providing care, coverage, research and education to improve the health of members, patients and the community. For the third year in a row, HealthPartners is rated one of the best commercial health plans in the nation by U.S. News & World Report, NCQA's "America's Best Health Plans 2007" and is ranked "Highest in Member Satisfaction among Commercial Health Plans in the Minnesota-Wisconsin Region" by J.D. Power and Associates.
Contact: 952-883-5223
Pager: 612-613-4527
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