ABC Company
Health and Well-being Program Communications Calendar

	You’ve selected the “On the Go” toolkit. You can find the complete toolkit on healthpartners.com/employer. 	

Best Practices
These tools are just for you. Putting together an employee communications campaign can be challenging. So we’ve taken care of the legwork for you. Use these communications tools to organize and promote your well-being program. Here are a few tips to help you get started:
•	Be sure to personalize your communications with your company’s specific program details including program name, deadlines, reward and spouse requirements. 
•	Use the schedule below to plan your incentive communications. Fill in the dates and work through your plan as your program progresses.
•	Give leaders and management team a heads up on key dates and milestones. Let them know what’s coming and enlist them to be your program ambassadors.
•	Use a company meetings, town halls, department meetings, etc. for a big kickoff.
•	Build awareness, encourage participation by posting flyers in high traffic areas like break rooms, rest rooms, time clocks, etc.
•	Send emails mid-week for best open rate.

Tactic summary by milestone	Key Message/Call-to-action	Delivery
date	Status	
Program overview
•	Program overview internal communications 
•	Program overview intranet copy
•	Program overview FAQs
•	Program overview leader welcome	Help your leadership team and your employees understand what to expect. Use the program introduction to outline requirements, build awareness and encourage participation. 
Consider starting communication 30 days prior to your program launch.  Use these distribution channels: 
•	Newsletters
•	Intranet
•	Email	x/x/xx	pending	
Health assessment launch
•	Health assessment internal communications
•	Health assessment talking points for managers
•	Health assessment intranet copy 
•	Health assessment social media copy
•	Health assessment invitation postcard*
•	Health assessment invitation flyer
•	Health assessment invitation email

	We’re all motivated differently, right? Some people are focused on better health, while others participate for the reward. To help promote a focus on better health, introduce your employees to the benefits of the health assessment and their personal health potential report.
On the day your program opens, push consistent messages to your employees through all available communication channels including: 
•	Direct Mail*
•	Flyer (poster)
•	Newsletters
•	Intranet
•	Email
•	Social media
•	Meetings	x/x/xx	pending	

Tactic summary by milestone	Key Message/Call-to-action	Delivery
date	Status	
Health assessment reminder
•	Health assessment reminder postcard* 
•	Health assessment reminder flyer 
•	Health assessment reminder email 
	Approximately four weeks post launch, remind participants to take their health assessment with these communications: 
•	Direct Mail*
•	Flyer (poster)
•	Email	x/x/xx	pending	
Health assessment last chance
•	Health assessment last chance flyer
•	Health assessment last chance email 
	Two weeks prior to your health assessment deadline, provide employees with a “last chance” reminder via:
•	Flyer (poster)
•	Email	x/x/xx	pending	
Well-being activities – general
•	Well-being activities internal communications 
•	Well-being activities talking points for managers
•	Well-being activities intranet copy 
•	Well-being activities social media copy 
	Depending on your program design, your employees can talk to a health coach, try an online program or interact with a virtual coach. Promote activities with: 
•	Newsletters
•	Intranet
•	Email
•	Social media
•	Meetings	x/x/xx	pending	

Tactic summary by milestone	Key Message/Call-to-action	Delivery
date	Status	
Well-being activities – launch
•	Well-being activities launch postcard* 
•	Well-being activities launch flyer 
•	Well-being activities launch email 
	Two weeks after the health assessment closes, it’s time to talk about activities through: 
•	Direct Mail*
•	Flyer (poster)
•	Email	x/x/xx	pending	
Well-being activities – reminder
•	Well-being activities reminder postcard*
•	Well-being activities reminder flyer 
•	Well-being activities reminder email 
	Since many activities take up to 16 weeks to complete, send your activity reminder 14-16 weeks prior to the program deadline through: 
•	Direct Mail*
•	Flyer (poster)
•	Email	x/x/xx	pending	

Tactic summary by milestone	Key Message/Call-to-action	Delivery
date	Status	
Well-being activities – last chance
•	Well-being activities last chance flyer 
•	Well-being activities last chance email 
•	Well-being activities last chance internal communications
•	Well-being activities last chance intranet copy
	Sometimes we all need one last push to make it to the finish line. Give employees one last chance to improve their health and earn a reward via:
•	Intranet
•	Newsletter
•	Flyer (poster
•	Email	x/x/xx	pending