HealthPartners today announced that Nathan Shore has rejoined the organization as vice president of brand.

Shore will lead brand strategy for HealthPartners, helping strengthen and evolve the organization’s brand across its health care and health plan businesses.

“We’re excited to welcome Nathan back to HealthPartners,” said Mark Hansberry, chief strategy and growth officer. “He brings deep experience and a strong understanding of our organization and mission. His expertise and perspective will be valuable as we continue to strengthen the HealthPartners brand and how we connect with the people and communities we serve.”

Shore previously spent five years at HealthPartners as senior director of brand strategy, media and creative. He returns after nearly six years at Walmart, where he held a variety of leadership roles leading strategy and execution in marketing, brand and HR. He most recently led brand strategy for the corporate brand and private label products.

Earlier in his career, Shore spent 13 years at Target and Macy's in a variety of brand, marketing and organizational-effectiveness roles.