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Regions Hospital and Afton Alps team up to promote helmet use

Fun event encourages more guests to wear a helmet when they ski or ride

January 26, 2016

ST. PAUL, Minn. — Each winter, active Minnesotans hit their favorite hill to beat the winter blues, get some fresh air and exercise. Regions Hospital and Afton Alps are teaming up to join the fun, and sharing a message of the importance of wearing a helmet while you ski or ride. Helmet usage is on the rise and if you’re not wearing yours, it’s time to look at protecting your noggin.

“Ski and snowboard helmets are extremely effective at preventing head injuries and skull fractures,” said Bjorn Peterson, MD, an emergency medicine physician at Regions Hospital. “As helmet use continues to go up, we’re seeing fewer of these types of injuries in our ER.”

The National Ski Areas Association began collecting data on helmet use during the 2002/2003 winter season. Since then, helmet use has increased each year, growing from 25 percent of all skiers and snowboarders in 2002/2003 to 78 percent in 2014/2015. A recent study published in the journal Skiing and Trauma Safety concluded that the increase in helmet use corresponded with a dramatic decline in potentially serious head injuries, such as concussions.

This weekend, Regions Hospital and Afton Alps are teaming up to promote helmet use on the slopes. Helmets will be available for purchase at a discount, and a portion of all helmet rental proceeds will be donated to the Minnesota Brain Injury Alliance’s No Helmet, No Ride campaign.

“At Afton Alps, we are proud of our commitment to safety,” said Pam Hoye, marketing and public relations manager. “We encourage skiers and snowboarders of all ages and abilities to wear helmets and to ski and ride responsibly.”

What: Afton Alps and Regions Hospital Helmet Challenge Event
National Ski and Snowboard Safety Month

When: Saturday, Jan. 30, 2016
1-3 p.m.

Where: Afton Alps Ski Area
6600 Peller Ave. S.
Hastings, MN, 55033

About Regions Hospital

Regions Hospital is part of HealthPartners, the largest consumer-governed, non-profit health care organization in the nation with a mission to improve health and well-being in partnership with members, patients and the community. Regions Hospital is a Level I Trauma Center serving adults and children in Minnesota and western Wisconsin for more than 140 years. As a private, non-profit teaching hospital, Regions Hospital provides outstanding care in neurosciences, heart surgery, cardiology, oncology, emergency care, burn care, orthopaedic care, mental illness and more. For more information, visit

About Afton Alps

With nearly 300 skiable acres, 48 trails, 18 lifts and four terrain parks, there is enough terrain to challenge experts to beginners, day or night. Accessible, affordable and fun, this big-time resort with a small-town feel has converted thousands of first-timers into lifelong skiers and riders, and with the opportunity to take that passion to Vail Resorts’ iconic western mountains; Afton Alps is truly the place where Epic begins.

Follow Afton Alps on Twitter at @AftonAlpsMN, Instagram at @AftonAlpsMN and on Facebook at

Media Contacts

Annelise Searle, 651-254-4726
Media pager, 651-629-0411

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