ABC Company
Health and Well-being Program Communications Calendar

You’ve selected the “Destination Healthy” toolkit. You can find the complete toolkit on healthpartners.com/employer, or use the quick links below for convenient access to the documents you need. 

Health and well-being program introduction
Tactic summary	Key Message/Call-to-action	Notes	Due date	Distribution	Status	
Executive program welcome to leaders and managers	Give your management team a heads up! Let them know what’s coming and enlist them to be your program ambassadors.	Send  at least two days prior to your announcement to all employees 	TBD	email	Pending	
Executive program welcome to employees	Program introduction, outline  requirements, encourage participation 	Send mid-week for best open rate	TBD	email	Pending	
Program welcome poster	Build awareness, encourage participation	Post in high traffic areas like break rooms,  rest rooms, time clocks, etc.	TBD	poster	Pending	
Employee presentation	Doing a presentation? Use the PowerPoint template to share program information with your employees	Populate the template with information from the introduction, screenings, health assessment and programs	TBD		Pending	
Employee email/letter	Sending an email or letter? Use the word template to share program information with your employees	Populate the template with information from the introduction, screenings, health assessment and programs	TBD	Email/letter		

Health screening launch
Tactic summary	Key Message/Call-to-action	Notes	Due date	Distribution	Status	
Health Screening fax form	If employees are unable to attend a screening, use the fax form to complete this requirement	Have this available for employees before screenings begin	TBD	Email or hard copy	Pending	
Health screening invitation	Invite employees to know their numbers and sign up for a screening, provide how-to details with quick link	Send mid-week for best open rate	TBD	Email	Pending	
Health screening poster	Invite employees to know their numbers and sign up for a screening, provide how-to details	Post in high traffic areas like break rooms,  rest rooms, time clocks, etc.	TBD		Pending	
Health screening registration confirmation	Typically sent by vendor upon registration	Confirm with screening vendor	Varies	No action required	Pending	
Health screening appointment reminder
\\\ to participant	Typically sent by vendor 24 hours prior	Confirm with screening vendor	Varies	No action required	Pending	
Health screening FAQ	Frequently asked questions about health screenings	Have this available for employees before screenings begin	Varies	Email or hard copy	Pending	

Health Assessment (HA) launch
Tactic summary	Key Message/Call-to-action	Notes	Due date	Distribution	Status	
Health assessment  invitation	Invite employees to learn more about their health and sign up for an HA, provide how-to details with quick link	Send mid-week for best open rate	TBD	Email	Pending	
Health assessment  poster	Invite employees to learn more about their health and sign up for an HA, provide how-to details	Post in high traffic areas like break rooms,  rest rooms, time clocks, etc.	TBD	Poster	pending	
Health Assessment and Privacy/Confidentiality FAQs	Increase engagement by addressing employee concerns with this FAQ	Make available to participants in hard copy or company intranet if available	TBD	Email or hard copy	Pending	

Program participation launch
Tactic summary	Key Message/Call-to-action	Notes	Due date	Distribution	Status	
Program invitation to employees with phone coaching
or
Program invitation to employees no phone coaching
	Invite employees to improve their health and participate in a program, provide how-to details with quick link web	Even though programs are available earlier, send this communication a few days after the HA closes 	TBD	Email	Pending	
Program invitation to employees with phone coaching poster
or
Program invitation to employees no phone coaching poster

	Invite employees to get involved, provide how-to details	Post in high traffic areas like break rooms,  rest rooms, time clocks, etc.	TBD	poster	pending	

Program close
Tactic summary	Key Message/Call-to-action	Notes	Due date	Distribution	Status	
End of program, confirm reward	Remind participants to confirm program completion, give participants one last chance to complete requirements	Send one week prior to program deadline	TBD	Email	Pending