ABC Company
Health and Well-being Program Communications Calendar

You’ve selected the “What are you healthy for?” toolkit. You can find the complete toolkit on healthpartners.com/employer, or use the quick links below for convenient access to the documents you need. 

Health and well-being program introduction
Tactic summary	Key Message/Call-to-action	Notes	Due date	Distribution	Status	
Executive program welcome to leaders and managers	Give your management team a heads up! Let them know what’s coming and enlist them to be your program ambassadors.	Send  at least two days prior to your announcement to all employees 	TBD	email	Pending	
Executive program welcome to employees	Program introduction, outline  requirements, encourage participation 	Send mid-week for best open rate	TBD	email	Pending	
Program welcome poster	Build awareness, encourage participation	Post in high traffic areas like break rooms,  rest rooms, time clocks, etc.	TBD	poster	Pending	
Employee presentation	Doing a presentation? Use the PowerPoint template to share program information with your employees	Populate the template with information from the introduction, screenings, health assessment and programs	TBD		Pending	
Employee email/letter	Sending an email or letter? Use the word template to share program information with your employees	Populate the template with information from the introduction, screenings, health assessment and programs	TBD	Email/letter		

Health screening launch
Tactic summary	Key Message/Call-to-action	Notes	Due date	Distribution	Status	
Health Screening fax form	If employees are unable to attend a screening, use the fax form to complete this requirement	Have this available for employees before screenings begin	TBD	Email or hard copy	Pending	
Health screening invitation	Invite employees to know their numbers and sign up for a screening, provide how-to details with quick link	Send mid-week for best open rate	TBD	Email	Pending	
Health screening poster	Invite employees to know their numbers and sign up for a screening, provide how-to details	Post in high traffic areas like break rooms,  rest rooms, time clocks, etc.	TBD		Pending	
Health screening registration confirmation	Typically sent by vendor upon registration	Confirm with screening vendor	Varies	No action required	Pending	
Health screening appointment reminder
\\\ to participant	Typically sent by vendor 24 hours prior	Confirm with screening vendor	Varies	No action required	Pending	
Health screening FAQ	Frequently asked questions about health screenings	Have this available for employees before screenings begin	Varies	Email or hard copy	Pending	

Health Assessment (HA) launch
Tactic summary	Key Message/Call-to-action	Notes	Due date	Distribution	Status	
Health assessment  invitation	Invite employees to learn more about their health and sign up for an HA, provide how-to details with quick link	Send mid-week for best open rate	TBD	Email	Pending	
Health assessment  poster	Invite employees to learn more about their health and sign up for an HA, provide how-to details	Post in high traffic areas like break rooms,  rest rooms, time clocks, etc.	TBD	Poster	pending	
Health Assessment and Privacy/Confidentiality FAQs	Increase engagement by addressing employee concerns with this FAQ	Make available to participants in hard copy or company intranet if available	TBD	Email or hard copy	Pending	

Program participation launch
Tactic summary	Key Message/Call-to-action	Notes	Due date	Distribution	Status	
Program invitation to employees with phone coaching
or
Program invitation to employees no phone coaching

	Invite employees to improve their health and participate in a program, provide how-to details with quick link web	Even though programs are available earlier, send this communication a few days after the HA closes 	TBD	Email	Pending	
Program invitation to employees with phone coaching poster
or
Program invitation to employees no phone coaching poster

	Invite employees to get involved, provide how-to details	Post in high traffic areas like break rooms,  rest rooms, time clocks, etc.	TBD	poster	pending	

Program close
Tactic summary	Key Message/Call-to-action	Notes	Due date	Distribution	Status	
End of program, confirm reward	Remind participants to confirm program completion, give participants one last chance to complete requirements	Send one week prior to program deadline	TBD	Email	Pending	

General health and well-being promotional materials
The Engage toolkit educates and empowers employees to take responsibility for their personal health through colorful, engaging flyers and posters. The toolkit has a fresh, new topic every month to encourage whole-person well-being. Topics range from preventive care and eating better to quitting smoking and dealing with stress.

Monthly topics

January: Mental health and depression
•	Poster: From blues to better
•	Flyer: Take hope in healing

February: Heart health
•	Poster: Do your part. Love your heart.
•	Flyer: Jump start a healthy heart

March: Nutrition
•	Poster: Snack on this. Not that.
•	Flyer: Good fat vs. bad fat

April: Risky behavior (smoking and alcohol use)
•	Poster: Know the cost quit today
•	Flyer—Alcohol use: Know the signs. Get help.
•	Flyer—Smoking: Quit smoking. Live better.

May: Physical activity
•	Poster: Get fit. Have fun.
•	Flyer: Coach yourself to better health

June: Sleep
•	Poster: More Zzzs please!
•	Flyer: More Zzzs please!
	
July: Advance directive
•	Poster: Plan ahead. Take control.
•	Flyer: Plan ahead. Take control.

August: Preventive care
•	Poster: Stay healthy. Get screened.
•	Flyer: Skip the disease. Vaccinate.

September: Flu
•	Poster: Don’t let the flu catch you
•	Flyer: Don’t let the flu catch you

October: Dental health
•	Poster: Happy teeth. Happy health
•	Flyer: Tooth myth or fact?

November: Stress
•	Poster: Decompress your stress
•	Flyer: From stressed to rest

December: Weight management
•	Poster: Healthy life. Don’t weight
•	Flyer: Make a change. Lose weight.