Program introduction email 

Subject: Your adventure to good health starts now!

There are lots of roads that lead to good health. Which one will you take? 

We care about your health and want to help you reach your goals. I’m excited to announce that your new health and well-being program, [program name], launches on [date]. 

Wondering how it works? Buckle in tight – it’s going to be a fun ride!

1.	Know your numbers. Complete a health screening between [insert dates].
2.	Know healthy. Take your health assessment between [insert dates].
3.	Get healthy. Sign up for and complete a well-being activity by [insert date].
4.	Feel great. Earn your [reward].

 For more information, visit [FAQ link].

In good health, 

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