Program introduction email 

Subject: It’s time to be…

… your healthiest self. Get started with your health assessment. 

Setting goals and reaching them means you have to do a little bit of daydreaming about what you want. So, what do you want to be? Cha-cha’ing on your 80th birthday? Traveling the globe? Running a 5k? Whatever health is to you, we can help get you there. 

You’ll do these four things:
1.	Know your numbers. Complete a health screening between [insert dates].
2.	Know healthy. Take your health assessment between [insert dates].
3.	Get healthy. Sign up for and complete a well-being activity by [insert date].
4.	Feel great. Earn your [reward].
For more information, visit [FAQ link].