Corporate America and community health: exploring the business case for investment
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OBJECTIVES: The principal aim of this project was to learn from corporate executives about the most important components of a business case for employer leadership in improving community health. METHODS: We used dialogue sessions to gain insight into this issue. RESULTS: The strongest elements included metrics and measurement, return on investment, communications, shared values, shared vision, shared definitions, and leadership. Important barriers included lack of understanding, lack of clear strategy, complexity of the problem, trust, lack of resources and leadership, policies and regulations, and leadership philosophy. Substantial variability was observed in the degree of understanding of the relationship between corporate health and community health. CONCLUSIONS: The business case for intentional and strategic corporate investment in community health occurs along a continuum has a set of clearly defined elements that address why investment may make sense, but also asks questions about the "what-to-do" and the "how-to-do-it."
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