Peer support can promote friendships and social connections for the one in 8 American men for whom loneliness is a barrier to health and well-being. Community-funded for more than 10 years, Face It Foundation has supported, without fees, more than 1600 men with nearly 125 000 hours of peer-led support. Approximately 70% of the men are referred by a mental health professional. Face It also produces a monthly men's breakfast, ongoing classes, a retreat center, podcasts, and crisis intervention. At scale, this peer-support model could meet a need that complements psychotherapy services by promoting the development of friendships and social connections.