Individual and family health insurance plans for wherever you’re at in life

Personal health insurance you buy on your own should be a good fit for your needs and easy on your budget. Our individual and family plans are just that: affordable, full of benefits and perks, and powered by networks of trusted doctors. Whether you’re self-employed, you’ve retired early or you just don’t get insurance through work, we’re here to help you find a plan that fits.

Shop and compare 2027 plans

Serving most of Minnesota

Serving western and northeast Wisconsin

We’ve made it easy to find your best fit with tips for what to consider and how to save money.

When you work for yourself, you deserve an insurance plan that’s as committed as you are.

You’ve worked hard to get here. Find an insurance plan to keep you covered for life’s next chapter.

Our individual and family plan networks include major care systems in your area and local providers known for their higher-quality, lower-cost care.

If you have questions about your plan or care, our friendly Minnesota-based Member Services team is here to help.

With well-being and rewards programs, a Member Assistance Program, resources for better health and more, our plans help stretch your dollar further.

From where to buy health insurance to open enrollment, get information you need to confidently choose a plan.